Events
Attend a currently scheduled/public event below:
September 18, 2024
SCORE Event
Unlocking Your Business Potential: A Guide to Using Biz Coaching and Consulting
This webinar event is sponsored by SCORE. The session will start at 10:00 am eastern standard time.
Learning points include:
• Understanding business coaching and consultation
• Assessing your need for coaching and/or consultation / Do you need it?
• How to choose the right business coach or consultant for your company
• What are the key areas of focus in coaching and consultation
• What is the typical coaching and consultation process
• Common tools used by coaches and consultants
** Due to the pandemic, all SCORE workshops have been moved to webinar events for the foreseeable future.
June 19, 2024
SCORE Event
Creativity Toolbox: Legally use images, typography, music, & video in marketing
This webinar event is sponsored by SCORE. The session will start at 10:00 am eastern standard time.
Learning points include:
•Understanding Creative Law and Licensing
•Finding Assets for Content
•Free vs. Licensed: What You Need to Know
•What You Can and Can’t Do
•Handling Creative Made for Hire
** Due to the pandemic, all SCORE workshops have been moved to webinar events for the foreseeable future.
March 20, 2024
SCORE Event
The Business Owners’ Guide To Navigating Marketing
This webinar event is sponsored by SCORE. The session will start at 10:00 am eastern standard time.
Discover the fear and the potential of Artificial Intelligence (AI) in marketing with our exclusive webinar, “The Business Owners’ Guide To Navigating AI in Marketing.” In this insightful session, we will explore the profound impact AI has on businesses, tracing its evolution in the realm of marketing.
Learning points include:
- Introduction
-
- What does AI mean for business
- The History of AI in Business
- Lessons Learned and Best Practices
-
- Misconceptions and Fears
- Benefits and Caveats
- Key AI Applications in Marketing
- Future Trends in AI Marketing
** Due to the pandemic, all SCORE workshops have been moved to webinar events for the foreseeable future.
February 7, 2024
Private Event
PRIVATE WORKSHOP
This date is booked for a Brand Identification workshop event.
A Brand Identification workshop is purposed with identifying and developing brand attributes for a business or group. These events are typically 6-8 hours long and include exercises designed to utilize both the left and right sides of the brain.
This meeting is crucial for any business because the company’s brand foundation is necessary for any and all effective business communication moving forward.
December 15, 2023
SCORE Event
How To Scale Your Business
This webinar event is sponsored by SCORE. The session will start at 10:00 am eastern standard time.
You will learn about the difference between the two approaches to your operation. You will be instructed in how to leverage your strategies to increase efficiency and productivity and not just make incremental progress.
Successful Scaling will increase revenues and profits without incurring a proportional increase in costs.
Zachary will be teaching about the steps that he goes through when helping a business go through the scaling process.
Learning points include:
- What is “Scaling”?
- What are the triggers for scaling?
- When do most business owners think of scaling their business??
- What are the stages of the Scaling process?
- Processes
- Strategy development and implementation
- Scaling challenges
- Key metrics
** Due to the pandemic, all SCORE workshops have been moved to webinar events for the foreseeable future.
November 21, 2023
Private Event
PRIVATE WORKSHOP
This date is booked for a client workshop event.
REGISTRATION IS NOW CLOSED
September 20, 2023
SCORE Event
SEO
What it is, What it isn’t, and What to know
This webinar event is sponsored by SCORE. The session will start at 10:00 am eastern standard time.
Demystify the world of SEO and take charge of your online presence! Join our comprehensive workshop/webinar on SEO: Unveiling the Secrets to Digital Success. Learn what SEO truly means and how it differs from SEM, delve into the fascinating history of SEO, explore the step-by-step process to optimize your website, and discover a myriad of options to skyrocket your search rankings. Sign up now to unleash the full potential of your online business!
Learning points include:
- What is SEO?
- The history of SEO
- What are the steps and options available when doing SEO?
- What is SEM?
** Due to the pandemic, all SCORE workshops have been moved to webinar events for the foreseeable future.
REGISTRATION IS NOW CLOSED
August 18, 2023
SCORE workshop
Event Planning For Business
This is a private event. The session will start at 10:00 am eastern standard time.
Unlock the secrets to flawless business events that captivate and convert! Join our power-packed workshop on Event Planning for Business and gain invaluable insights from industry experts, discover innovative strategies, and master the art of creating unforgettable experiences that leave a lasting impact on your audience. Sign up now to transform your events into extraordinary success stories!
Topics include:
- Why and when would a business need to plan an event?
- What are some types of common business events?
- What do you need to consider when your start?
- What do you need to have in place before you begin?
- The Process
- The Promotion
- The Event
- The Afterwards
** Due to the pandemic, all SCORE workshops have been moved to webinar events for the foreseeable future.
REGISTRATION IS NOW CLOSED
June 7, 2023
SCORE Event
Explore Marketing Options That Don’t Use Paid Advertising
This webinar event is sponsored by SCORE. The session will start at 10:00 am eastern standard time.
Are you a business owner, manager, or employee responsible for promoting and marketing a business? Need to know the smartest ways to use your marketing budget without excessive spending? Or maybe you just want to know all the various marketing options that are available?
This live online workshop will be an excellent opportunity to learn more about the various methods of Outreach Marketing and how to utilize them to their full potential without having to spend big budget on advertising as you create a successful marketing plan.
Learning points include:
- What are the various methods of Outreach Marketing
- The Pros and Cons of the various methods/tools including Direct Mail, In-person, Social Media, Cold Calling, and more
- How and when its best to use which method
- How can they work together efficiently and effectively and make the most out of your available budget?
** Due to the pandemic, all SCORE workshops have been moved to webinar events for the foreseeable future.
REGISTRATION IS NOW CLOSED
April 22, 2023
Private Event
PRIVATE WORKSHOP
This date is booked for a client workshop event.
REGISTRATION IS NOW CLOSED
April 12, 2023
Private Event
How To Leverage Your Employees In Using Social Media For Your Business
This date is booked for a private business workshop event.
Sections include:
- How do I identify the best social media channels for our business
- What is necessary to set them up correctly
- Hands On Workshop Setting Up Profiles
- How employees can help and when not to
- Hands On Training
March 8, 2023
SBDC Event
MODULE 2: Marketing: Research, Planning and Implementation
Thoroughly analyze your core competencies and competitive advantages—matching them to needs in the marketplace. Learn to protect your business from competition and develop strategies for effective, profitable pricing. Connect with customers using the latest marketing and communication tools.
This is event is held at the SBDC campus in Gwinnett.
REGISTRATION IS NOW CLOSED
March 3, 2023
SCORE Event
Why Is Video Crucial For Small Business Success
This webinar event is sponsored by SCORE. The session will start at 10:00 am eastern standard time.
Due to the pandemic, all SCORE workshops have been moved to webinar events for the foreseeable future.
REGISTRATION IS NOW CLOSED
January 19, 2023
Private Event
PRIVATE WORKSHOP
This date is booked for a client workshop event.
Dec 6, 2022
SCORE Event
Facebook Masterclass
Online webinar sponsored by SCORE. The session will start at 10:00am eastern standard time.
How to Use Facebook to Promote Your Business
You are familiar with the Heavyweight Champions of social media. There is a lot to learn about all of these platforms. In this Masterclass Workshop the focus is on Facebook.
You will learn how companies utilize Facebook to communicate, brand, and promote their business.
You will be instructed on the principles behind using social media as a business, why businesses choose to utilize Facebook specifically, and common ways companies utilize the platform.
REGISTRATION IS NOW CLOSED
October 5, 2022
Private Event
PRIVATE WORKSHOP
This date is booked for a Brand Identification workshop event.
A Brand Identification workshop is purposed with identifying and developing brand attributes for a business or group. These events are typically 6-8 hours long and include exercises designed to utilize both the left and right sides of the brain.
This meeting is crucial for any business because the company’s brand foundation is necessary for any and all effective business communication moving forward.
September 21, 2022
SCORE Event
Website Building Best Practices
Online webinar sponsored by SCORE. The session will start at 10:00am eastern standard time.
Most all business need to establish their home on the internet, their website. Why? and How do I do it? Learn the reasons businesses utilize the internet and the best practices involved in establishing proper web representation of your company online.
Learning points:
- Why would a business need a website
- What do I need to do to prepare for web design
- What are the “rules” when it comes to web design
- Where are the platforms and best places to go for web design
REGISTRATION IS NOW CLOSED
September 17, 2022
National Santa Agency Conference
Marketing Your Santa Business
B. Zachary Bennett will be speaking about niche marketing for the Santa-related business industry including impersonators of Santa, Mrs. Clause, and Elves at the Atlanta conference in September.
Learning points:
- What Do I Need To Market My Santa-related Business?
- Niche Branding
- Finding Opportunities
- Marketing Strategies That Work
- Doing Social Media Right
REGISTRATION IS NOW CLOSED
August 31, 2022
Private Event
PRIVATE WORKSHOP
This date is booked for a Brand Identification workshop event.
A Brand Identification workshop is purposed with identifying and developing brand attributes for a business or group. These events are typically 6-8 hours long and include exercises designed to utilize both the left and right sides of the brain.
This meeting is crucial for any business because the company’s brand foundation is necessary for any and all effective business communication moving forward.
August 9, 2022
Private Event
PRIVATE WORKSHOP
This date is booked for a Brand Identification workshop event.
A Brand Identification workshop is purposed with identifying and developing brand attributes for a business or group. These events are typically 6-8 hours long and include exercises designed to utilize both the left and right sides of the brain.
This meeting is crucial for any business because the company’s brand foundation is necessary for any and all effective business communication moving forward.
July 20, 2022
SCORE Event
Why Aren’t My Ads Working?
SHOULD MY SMALL BUSINESS SPEND MONEY ON ADVERTISING?
Online webinar sponsored by SCORE. The session will start at 10:00am eastern standard time.
Afraid to spend money on advertising you small business?
HOW TO IMPROVE YOUR CHANCES FOR SUCCESS
Does the idea of spending money on advertising make you nervous? No one wants to throw money down the drain. What can you do to ensure that your advertising is going to be effective and work for you in the marketplace? Let’s discuss.
You will learn:
- the history of advertising
- what about social media advertising is so great?
- why you should seriously consider running ads
- what makes an advertisement successful
- how to ensure your advertising will work for you
- how to know where to run your ads
- what are the key elements of a successful ad
- what are the different advertising strategies
You will be instructed on the principles behind using advertising as a business, whether on social media, radio, billboards, tv, etc..
REGISTRATION IS NOW CLOSED
May 6, 2022
SCORE Event
Facebook Masterclass
Online webinar sponsored by SCORE. The session will start at 10:00am eastern standard time.
How to Use Facebook to Promote Your Business
You are familiar with the Heavyweight Champions of social media. There is a lot to learn about all of these platforms. In this Masterclass Workshop the focus is on Facebook.
You will learn how companies utilize Facebook to communicate, brand, and promote their business.
You will be instructed on the principles behind using social media as a business, why businesses choose to utilize Facebook specifically, and common ways companies utilize the platform.
REGISTRATION IS NOW CLOSED
April 26, 2022
SBDC Event
Marketing Strategy For Growth
Marketing & Sales Panel/GrowSMART Marketing Module
This in-person event is offered by the US Small Business Association (SBDC) at their Gwinnett campus. The session will start at 10:00 am eastern standard time.
This second module of SBDC GrowSmart is all about marketing strategy. This session will discuss some of the current trends in marketing, pricing and branding. Make sure to touch base with some of your fellow participants and introduce yourself today and share a few best practices when it comes to marketing your business. This module will focus on a high-altitude approach to marketing, using the Marketing Cycle as a framework to guide us: Market Analysis, Objectives and Strategies, Implementation, and Evaluation.
In Module 2A, we will pick up the progress on developing your strategic plan with a discussion of current marketing trends and you will be introduced to research tools available to you through your local SBDC office to help you better understand your market and your customer base. Using this information, you will then begin to clarify marketing objectives and strategies to reach your growth plans from Module 1.
REGISTRATION IS NOW CLOSED
March 23, 2022
SCORE Event
Using Video For Your Business
This webinar event is sponsored by SCORE. The session will start at 10:00 am eastern standard time.
Due to the pandemic, all SCORE workshops have been moved to webinar events for the foreseeable future.
REGISTRATION IS NOW CLOSED
This Webinar Will Be Made Available As Part Of The Video Library at bzacharybennett.com/patreon
January 21, 2022
SCORE Event
Social Media Advertising
Online webinar sponsored by SCORE. The session will start at 10:00am eastern standard time.
In this Live Online Workshop you will gain insights into advertising, how to build a campaign, which media to use in 2021, and how to measure results.
- Understanding Advertising (Overview)
- What You Need to Build Your Campaign
- Choosing Your Media
- Measuring Your Results
You will have the opportunity to have your questions answered both during and at the conclusion of the Workshop.
Registration Is Now Closed.
October 20, 2021
SCORE Event
Leveraging Facebook and Instagram Workshop
Online webinar sponsored by SCORE. The session will start at 10:00am eastern standard time.
Let’s talk about the Zuckerberg Empire!
In this workshop, the focus is on Facebook and Instagram.
You will learn how companies utilize Facebook and Instagram to communicate, brand, and promote their business.
Registration Is Now Closed.
May 14, 2021
SCORE Event
Facebook Masterclass
Online webinar sponsored by SCORE. The session will start at 10:00am eastern standard time.
How to Use Facebook to Promote Your Business
You are familiar with the Heavyweight Champions of social media. There is a lot to learn about all of these platforms. In this Masterclass Workshop the focus is on Facebook.
You will learn how companies utilize Facebook to communicate, brand, and promote their business.
You will be instructed on the principles behind using social media as a business, why businesses choose to utilize Facebook specifically, and common ways companies utilize the platform.
Registration Is Now Closed.
February 17, 2021
SCORE Online Event
Bringing a Retail Product to Market
An overview of the steps businesses go through to bring their products to market either on-line or through brick and mortar stores.
In this Live Online Workshop you will be guided through the steps that entrepreneurs have to take when bringing a new product to the retail market place.
Discussion points will include:
- Product Development
- The Procurement Process
- An Overview of Retail Theology
- Where To Get Started
Register at by clicking here.
REGISTRATION IS NOW CLOSED
This Webinar Will Be Made Available As Part Of The Video Library at bzacharybennett.com/patreon
December 16, 2020
SCORE Online Event
B2C & B2B Social Media Champions
Online webinar sponsored by SCORE. The session will start at 10:00 am eastern standard time.
A Study of Facebook and LinkedIn for Business
A special 2-hour virtual event with industry leader B. Zachary Bennett where we will learn:
- The evolution of social media
- Why businesses use Social Media
- Why B2C businesses choose Facebook
- Why B2C businesses choose LinkedIn
- 2020’s Changes in the Facebook algorithm
- The differences with LinkedIn’s algorithm
- Outsourcing
- Set up
- Foundational Participation
- Strategic Engagement
- Advertising
REGISTRATION IS NOW CLOSED
This Webinar Will Be Made Available As Part Of The Video Library at bzacharybennett.com/patreon
October 28, 2020
ZOOM Event
This Is A Free Event
Social Media Advertising
Online webinar sponsored by Reformation Productions. The session will start at 2:00pm eastern standard time.
Using Social Media Advertising For your Business
Join us as we discuss the following:
The principles behind business advertising • Why businesses do social media advertising? • Where should my business advertise? • How does social media advertising work?
REGISTRATION IS NOW CLOSED
This Webinar Will Be Made Available As Part Of The Video Library at bzacharybennett.com/patreon
Sept 24, 2020
ZOOM Event
Tik Tok / IG Reels For Business
Online webinar sponsored by Reformation Productions. The session will start at 10:00am eastern standard time.
How to utilize TikTok and Instagram Reels As A Business
It’s the latest craze in social media. But can businesses utilize the TikTok and IG Reels platforms for their business? Join us as we discuss the WHY and HOW business can make the most of this new platform.
REGISTRATION IS NOW CLOSED
This Webinar Will Be Made Available As Part Of The Video Library at bzacharybennett.com/patreon
Sept 16, 2020
ZOOM Event
Using Video For Your Business
This webinar event is sponsored by SCORE. The session will start at 10:00 am eastern standard time.
Due to the pandemic, all SCORE workshops have been moved to webinar events for the foreseeable future.
Use promo code 50SNMA718 to receive a 50% discount.
REGISTRATION IS NOW CLOSED
This Webinar Will Be Made Available As Part Of The Video Library at bzacharybennett.com/patreon
AUgust 19, 2020
ZOOM Event
Surviving Corona
Online webinar sponsored by Reformation Productions. The session will start at 10:00am eastern standard time.
How to Survive COVID-19 As A Business
In this zoom invitation webinar, we will discuss the impact of the CoronaVirus pandemic on the business community, what we can learn from the experience, how to survive it, and how to come out on the other side poised for even greater success.
REGISTRATION IS NOW CLOSED
This Webinar Will Be Made Available As Part Of The Video Library at bzacharybennett.com/patreon
May 8, 2020
ZOOM Event
Facebook Masterclass – COVID Edition
Online webinar sponsored by SCORE. The session will start at 10:00am eastern standard time.
How to Use Facebook to Promote Your Business
You are familiar with the Heavyweight Champions of social media. There is a lot to learn about all of these platforms. In this Masterclass Workshop the focus is on Facebook.
You will learn how companies utilize Facebook to communicate, brand, and promote their business.
You will be instructed on the principles behind using social media as a business, why businesses choose to utilize Facebook specifically, and common ways companies utilize the platform.
REGISTRATION IS NOW CLOSED
This Webinar Will Be Made Available As Part Of The Video Library at bzacharybennett.com/patreon
Growing A Profitable Business
Sponsored by SCORE.
This event has been cancelled in response to the COVID-19 (Corona Virus) pandemic. We will have a virtual presentation on April 24 at 10:00am EST via facebook live instead. Registration and cost have been removed. Mark your calendars and join us at https://fb.com/bzacharybennett.
REGISTRATION IS NOW CLOSED
This Teaching Will Be Made Available As Part Of The Video Library at bzacharybennett.com/patreon
How Branding Is Used To Generate Sales
Sponsored by the SBDC and the Gwinnett Chamber.
We will be hosting a virtual presentation on April 8 at 10:00am EST via facebook live. The webinar is centered around how Brand Marketing is used to generate Sales. Mark your calendars and join us at https://fb.com/bzacharybennett.
REGISTRATION IS NOW CLOSED
This Teaching Will Be Made Available As Part Of The Video Library at bzacharybennett.com/patreon
March 1, 2020
MarriedToMarketing.com
Now Taking Pre-Orders
As we work to finish the book, we are now in a position to start taking pre-orders for “Married To Marketing”. Just click the link to pre-order a signed copy today!
March 1, 2020
Launch of Married To Marketing community
On Monday, we will start sending invitiations to the Married To Marketing facebook group – a community set up for readers, fans, and supporters of the M2M project. Please join us by clicking on the link.
Available At Events
Skip the Line
We Love Efficiency
If you are coming to an event, you can pre-order a book here. Then show your special pre-order receipt at the event to pick up your book!
Schedule an Event
booking@bzacharybennett.com
Contact Agent
info@chantelarpublishing.com
Contact Author
author@bzacharybennett.com